All Day I Dream About

Muse: Noemii J. Photography: PhotoHuynh.

“I wore my sneakers but I’m not a sneak. My Adidas cuts the sand of a foreign land with mic in hand I cold took command. My Adidas and me, close as can be. We make a mean team, my Adidas and me. We get around together, rhyme forever and we won’t be mad when worn in bad weather. My Adidas” – Run D.M.C.

“When the shoe was introduced, it was the first low-top basketball shoe to feature an all-leather upper and the now famous rubber shelltoe. With its rubber toe protection and non-marking sole, the shoe caught the attention of some of the best players from the NCAA and NBA, most notably Kareem Abdul Jabbar. Within the first few years of its introduction, the Superstar was being worn by over 75% of all NBA players; proof of its revolutionary technology which remains relevant today.[2] Over the course of the next few years, it would advance from the court to the sidewalk and, consequently, further into the public’s consciousness.

In 1983, from Hollis Queens, NY, came Run-D.M.C., a rap group that refused to conform to pop standards by deciding that they would dress on stage the way they dressed on the streets. The trio was most notable for wearing the Superstars without any laces and pushing the tongue of the shoe out, imitating prison fashion. The Superstar received a lot of promotion from the rap group as they went out on tours across the US, which increased sales of the Superstar shoe. Responding to an anti-sneaker rap song by Jerrald Deas called “Felon Sneakers”, the trio released a song of their own called “My Adidas” in 1986.[3] The song paid tribute to the Superstar shoe, and attempted to flip the stereotype of the ‘b-boy’. Many years later, Adidas eventually signed an advertising deal with the group for $1 million after realising how much promotion their product received from the trio. The deal made between Run-D.M.C. and Adidas was the first endorsement deal between hip-hop artists and a major corporation, and a Run-D.M.C. endorsed line of clothing from Adidas was subsequently released.[3]

The Superstar shoe has become part of popular youth fashion culture and are now worn regularly as casual footwear, rather than for sports. The Superstars, like the Converse Chuck Taylor All-Stars, easily made the transition from the basketball court to street as it was sported by hip-hop aficionados. In the late 1980s, ‘b-boys’ wore the shoes with extra thick laces called “fat laces”, usually matching the color of the laces with the color of the three stripes on their shoe.

The Superstars (now known officially as the “Superstar II” as the current production shape differs from the original) are now being sold in Adidas Originals stores, with brand new colorways and designs as a fashion shoe with themes such as NBA teams and major US cities.” – Adidas Superstar – Wikipedia

We brought the pairing of Noemii J. and PhotoHuynh from “Top Shelf” back to together for another shoe inspired shoot but this time centered around the classic Adidas Superstar. The Superstar is my favorite shoe of all time. The shots are reminiscent of thing that I used to do to keep my kicks fresh. Long before the Jason Markk brand came out, I was cleaning my shoes with white shoe cleaner and a toothbrush and switching out the laces they came with for fat laces, B-boy style.

My homie Chris from Imadri had an office at the print shop he was working at and let us use the back warehouse spot to shoot. J.J.B. came to art direct and Richard Ma assisted. I bought a few pairs of Superstars from Foot Locker and Finish Line but they didn’t have any shoes with the black stripes available so I had to edit them in post.

Artistic Director: J.J.B.