Bobbi Digital (LV)

Muse: Malissa Dos Santos. Photography: imagenix. Makeup: Krystyl Hernandez.

“Ride shotgunnin’, Bobby keep the love comin’. I’m sitting’ pretty and my love is digi”
– RZA as Bobby Digital

“Felipe Pantone’s work is at the cutting edge of street art. Straddling conventional graffiti, typography and abstraction, his work fuses bold elements of graphic design with highly evolved geometric shapes to create an ultra-modern aesthetic which complements and reacts with the stark modernity of our cityscapes.
Drawing on our concerns of the digital age and the speed at which technology is developing, Pantone’s art is like looking several light years ahead into the future and discovering a new language in which to communicate.” – James Buxton. Global Street-Art (

Felipe Pantone painted the mural in our principle shots in Downtown Las Vegas for the Life Is Beautiful Festival in 2017. I had been a fan of his work since seeing it on social media and was excited to see one of his pieces in person.

I had the idea of doing a futuristic shoot for a while, being inspired by RZA’s Bobby Digital character. We brought back the crew from our “Hip-Hop Heads Project” with Malissa, Genix, and Krystyl, and rocked this out on a sunny but cold LV day.

Mural: Felipe Pantone
Boombox: Lasonic Audio

Mural by Felipe Pantone (